Press area

01 Sep 2011

HSBC has launched a social media newsroom for journalists, bloggers and online commentators. The site has been designed to be a 'go to' site for all comment and information on the UK Bank's position on key issues and latest announcements.

The site is divided into two sections to reflect the areas of HSBC Bank Plc: Personal Finance and Business Banking and brings together not only press releases and articles but also video and images hosted on YouTube and Flickr. The Press Office team will also be tweeting from the @hsbc_uk_press (Personal Finance) and @hsbcukbusiness (Business Banking) Twitter accounts.

Betony Taylor, PR Manager said, "More and more news agencies and journalists are depending on the immediacy of online content. This is a great opportunity to get closer to the people making the news, from the traditional media to freelance bloggers, and to make our content more shareable and relevant to our UK audience.

"The HSBC social media newsroom is designed to be a central hub for all bank announcements, staff activity and community events, but this is just the start. We will also be inviting staff to blog on the site, giving a view into the inner workings of the bank and telling the stories that can get hidden in the modern media melee. It's exciting to be able extend our traditional media relations in a more interactive and engaging way."

Personal Finance: www.hsbc.co.uk/newsroom

Business Banking: http://www.newsroom.business.hsbc.co.uk

-Ends-

For further information please contact:

Betony Taylor
Direct: 020 7991 8828
Email: betony.taylor@hsbc.com 

Notes to Editors:

 HSBC Bank plc: HSBC serves 16.1 million customers in the UK and employs approximately 52,000 people.  In the UK, HSBC offers a complete range of personal, premier and private banking services including bank accounts and mortgages. It also provides commercial banking for small to medium businesses and corporate and institutional banking services. HSBC Bank plc is a wholly owned subsidiary of HSBC Holdings plc.  

 The HSBC Group: HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 7,500 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With assets of US$2,691bn at 30 June 2011, HSBC is one of the world's largest banking and financial services organisations. HSBC is marketed worldwide as 'the world's local bank'.